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Project name

Adidas Why I run

Service

Social. Digital. Photography

Creative role

Photographer. Art direction.

Adidas Why I run

Adidas has strengthened its social-marketing reach, through mobile apps like Instagram. I was commissioned as a photographer and content creator to work with fitness influencers on their 'Why I run' brand campaign.

The campaign coincided with the 2016 Virgin London Marathon. I discussed with each influencer about what drove them into keeping fit and how they inspired others to do the same. I then created a series of instagram posts as well as print collateral for in store and marketing uses.