Adidas has strengthened its social-marketing reach, through mobile apps like Instagram. I was commissioned as a photographer and content creator to work with fitness influencers on their 'Why I run' brand campaign.
The campaign coincided with the 2016 Virgin London Marathon. I discussed with each influencer about what drove them into keeping fit and how they inspired others to do the same. I then created a series of instagram posts as well as print collateral for in store and marketing uses.
When automotive and social influencers meet you get DriveTribe.
Website refresh supporting the launch of redesign packaging.
