Adidas has strengthened its social-marketing reach, through mobile apps like Instagram. I was commissioned as a photographer and content creator to work with fitness influencers on their 'Why I run' brand campaign.
The campaign coincided with the 2016 Virgin London Marathon. I discussed with each influencer about what drove them into keeping fit and how they inspired others to do the same. I then created a series of instagram posts as well as print collateral for in store and marketing uses.