Project name

Bactroban

Service

Print.

Creative role

Art direction. Design. Illustration.

Bactroban ad campaign

Bactroban is a topical, antibacterial agent, active against those organisms responsible for the majority of skin infections. For an on going campaign, I was tasked with revisiting the look and feel of the current marketing. The key messaging that needed to be communicated was that, as a topical, antibacterial ointment, it is more effective than oral treatments for conditions like impetigo.