The pharma brand was nearing its loss of exclusivity (LOE) and looking to the future with the development of cutting-edge new therapies. With this new campaign launch, they wanted something that expressed who they are, all that they'd achieved - and where they were headed next.
To help cement them as a worldwide leader in the areas of Rheumatology, Dermatology, and Gastroenterology, I created a presence and identity that was widely praised and globally adopted. The logo name "Huddle", a form of coming together, initiated the launch campaign. Enabling them to continue to enhance scientific understanding and clinical care across their three therapeutic areas.
Character illustrations and print campaign weighing up the advantages of topical ointment.
Bringing communication between nurses and patients to at critical life decisions.