Project name

Jaguar & Land Rover


Ideation. Experiential.

Creative role

Art direction. Design.

Jaguar & Land Rover Launch

For the joint launch of Jaguar’s F-Type and Land Rover’s L405 line up. I was part of the creative team tasked to launch an immersive experience at the Frankfurt Motor show. The key take away was ‘EXPERIENCE IS EVERYTHING’. I concept developed experiences to immerse and engage active visitors through the use of walk-through installations, digital touch screens and VR.