Toctino is used to treat adults with severe chronic hand eczema that has not got better after any other topical treatments, including steroids. I worked closely with a copywriter to create the hero image and brand development.
All spectrums of the brand were worked across, from print, to digital detail aid executions. Translating visuals and messaging across exhibition standees, motion graphics and brand guidelines.
The hero visual needed to be versatile in order to work across all touch points of POS, satisfying Health Care Professionals, and inspiring patients.