Arnuity Ellipta

Arnuity Ellipta interactive brand activation book

The GSK marketing team for Arnuity were going through a brand leadership restructuring. With a new head of marketing stepping in I was tasked to create a new brand positioning book that showed the new creative ambition and forward thinking direction of the new leardership.

Brand books are often very linear and straight forward, but i wanted to create a book that had real world engagement and aligned with the creative push that the leadership team demanded. I created an interactive and tactile book, with secrete reveals and hidden messages. It wasnt just an easy read, it was informative and playful.