The world of dietary nutrition can be a complex place. And not that long ago, dietitians kept all their patient notes in volumes of documentation which was often convoluted.
The Nutricia app helped to simplify dietitians ways of working with their client needs but it needed modernisation, uptake had slowed down and new comparison features had been introduced through the years.
With the new app dietitians are able to filter through the compendium by allergen, suitability and types of feed for adult, paediatric and metabolic products. The updated design allows dietitians to easily create a patient nutritional regimen, calculate patient's energy, protein and fluid requirements. Suitable for use in both hospital and community settings.
Another phase of the app redesign was it's marketing. As one half of a lead creative duo I created a series of lightly humoured online and radio ads which not only heroed some of the apps key features, but also placed a spotlight on dietitians and the misunderstanding that surrounds their clinical profession.